Although the use of natural products is still in its infancy in Bulgaria, a growing number of consumers are looking for more eco-friendly and natural oral care products, especially for children. Manufacturers have started to develop oral hygiene products from natural ingredients and with added benefits, such as Wooden Spoon’s Organic Certified Kid’s Toothpaste with Prebiotics, and toothpastes by brands like Georganics which are made from natural ingredients including plant oils.
Competitive pricing strategies have fuelled the use of e-commerce, making it an increasingly appealing option for shoppers. Despite this, the adoption of online shopping for oral care items like toothpaste and manual toothbrushes remains relatively low among Bulgarians.
Despite the slowdown in inflation, many Bulgarian consumers are expected to remain price sensitive in the forthcoming years. Many will opt out for more affordable products that are positioned as mid-range products or private label.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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