Over the forecast period, oral care in Thailand will benefit from local consumers’ growing focus on preventing oral health issues from arising, as people will increasingly invest in effective oral care routines and try to reduce visits to the dentist. Further, Thais will expect oral care products to provide benefits apart from just cleaning their teeth, demanding antibacterial protection, teeth-whitening functionality, and properties designed to promote healthy gums and fresh breath.
In line with broader beauty and personal care trends, herbal and natural ingredients will become more prevalent in oral care during the forecast period, with domestic players taking advantage of local produce and using more traditional herbal options in their offerings – particularly in the case of multifunctional variants. Multinational brands benefit from their strong financial support and knowhow, enabling them to continue to develop innovative new products, but local brands can take advantage of local wisdom, especially when it comes to herbal ingredients.
The share of e-commerce is not as high in oral care as it is in other beauty and personal care categories. Due to wide product accessibility, consumers can purchase oral care products at many stores near their home, so there is little need to shop online.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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