Consumer awareness and interest in oral hygiene is set to continue growing in Croatia during the forecast period, with progress in this area set to be supported by the greater general focus on personal hygiene among the local population that has emerged from the COVID-19 pandemic. This is set to be positive for sales across numerous categories of oral care, with value sales growth expected to be driven by the shift in consumer preferences towards premium products such as electric toothbrushes.
While demand for toothpaste and manual toothbrushes is already quite mature in Croatia, in other categories of oral care there remains huge potential for further increases in demand. This is mainly because the oral hygiene routines of many consumers are quite basic and do not go much beyond semi-regular brushing.
With the forecast period set to see improvements in the oral hygiene habits of much of the Croatian population, there are likely to be huge opportunities for oral care appliances, such as electric toothbrushes, are expected to continue to benefit from consumers' interest in oral hygiene. In response, leading brand owners are expected to increased online promotional activity, while recommendations from dentists are set to provide crucial support to sales growth in power toothbrushes.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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