Ongoing innovations in oral care product formulations, such as advanced toothpaste formulations and innovative toothbrush designs, attract consumers seeking improved efficacy and enhanced oral health benefits. The integration of technologies, such as smart toothbrushes and oral health tracking apps, adds a modern and tech-savvy dimension to oral care.
Battery toothbrushes will register the strongest value growth over the forecast period. Ongoing technological innovations in the design and features of battery-powered toothbrushes continue to make them more appealing to consumers.
The increasing desire for healthy teeth is expected to drive the growth of more niche categories in oral care. Healthy growth is expected to be seen in mouth fresheners, denture care and tooth whiteners, among others.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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