Oral care will register moderate constant value and volume growth over the forecast period, in what is a mature product area. Continuing population decline will also dampen volume sales.
Oral care is a product area where consumers feel like they need to trust the brand they are using. Unlike other products such as soap, where consumers are open to trying new brands, consumers are hesitant to try new brands within oral care.
There are an increasing number of online retailers offering oral care products such as denture care and power toothbrushes, including the Serbian online marketplace, Ananas, which launched in North Macedonia in 2023. Some retailers also focus on premium oral care, such as Zdrava-nasmevka.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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