After gaining huge ground towards the end of the review period, the trend of consumers becoming more interested in oral care products that contain no harsh artificial chemicals is expected to continue building during the forecast period. Many local people prefer products made using only natural ingredients and this preference is likely to spread to organic options during the forecast period as well as these types of products are seen as extremely useful for helping consumers take better care of their oral health without risking their health.
The situation with regards to the cross-border trade in oral care products remained highly unfavourable at the end of the review period and there are currently no solid indications that the situation will improve to any large degree during the forecast period. The recent change of government in Argentina presents some hope that new policies will be enacted with the potential to curb Argentina’s hyperinflation and reduce the price gap that exists between Argentina and Uruguay; however, there is still a strong possibility that cross-border shopping will remain highly popular due to the significant cost savings that consumers are able to achieve, while local consumption will likely continue moving towards the informal trade in parallel imports and contraband due to the much lower prices that are on offer in the informal market in comparison with retail sales of officially distributed products.
The forecast period is expected to see local consumers continue to prefer supermarkets as their primary source of oral care products, despite the channel losing ground to pharmacies, small local grocers and e-commerce towards the end of the review period. Among the supermarket chains that are likely to continue accounting for a high proportion of oral care sales are Disco, Tata and Tienda Inglesa, while pharmacy chains such as Farmashop and San Roque are expected to gain ground as they expand their outlet networks throughout the country.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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