Denture care products are expected to develop in line with the ageing population in Peru. Added to which, as people over the age of 65 now tend to remain active in their professional and social lives, this means older people continue to pay high levels of attention to their appearance and person care.
The growing popularity of whitening toothpaste is making it hard for specific tooth whitening products to take off in Peru, thus, in turn, this subcategory is not attracting investment or interest from players in oral care. Among the few products found in tooth whiteners, the majority are from unknown brands and therefore not advertised, which also reduces their chance of expansion.
Despite the country's reliance on traditional disposable plastic toothbrushes, there is a growing trend towards more sustainable options, such as bamboo toothbrushes. In recent years, these eco-friendly alternatives have become more accessible, shifting from being exclusively found in organic stores to being stocked in pharmacy chains and other mass retailers.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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