The forecast period is expected to continue to be characterised by high and rising consumer awareness of the importance of oral hygiene and care. This trend is underpinned by a more general rise in consumer health awareness.
As natural and sustainable trends increase in oral care, there is predicted to be high investment in natural and sustainable products. In this vein, oral care is expected to continue to see the rise of natural ingredients, as more Swiss consumers find comfort in products that exclude ingredients considered harmful by some consumers, such as fluoride.
Top oral care companies like Colgate-Palmolive, Procter & Gamble Switzerland and Unilever Schweiz are expected to continue to benefit from their large product portfolios, the variety of products they offer with free from claims and constant innovation and launches. These factors have helped to engender strong consumer loyalty for their offerings.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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