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Who should you target in your next campaign? Learn about three types of consumers and the factors influencing their purchase decisions, so you can cater to their preferences.

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Insights

Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our research experts and robust data platform, Passport. Here are your must-read insights for October 2024.

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Top Three Beauty Innovation Trends

Euromonitor International identified three key innovation trends in beauty and personal care in 2024, utilising the new Passport Innovation portal—an AI-powered platform that measures the incidence of new brand and sub-brand launches at online retailers across 54 FMCG categories and 32 countries. Innovation in curly hair care, proactive skin care, and multifunctional sun care are helping drive product launches and trends in the beauty and personal care market.

Global Food Demand: The Sources of Future Growth

What factors will change the global demand for food in the coming years? There are four which are key: population, macroeconomics, prices, and “soft drivers”. With a firm grasp on all four, understanding large shifts in the food industry becomes much easier.

Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market

In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.

Fastest-Growing Cities in Asia Pacific Offer Strategic Business Opportunities

Global urbanisation is set to maintain momentum over the next decade, with cities in emerging Asia driving urban population and economic growth. A rapidly expanding middle class and rising consumer aspirations for improved lifestyles present lucrative opportunities for businesses to capitalise on. To thrive in these dynamic markets, companies must prioritise understanding shifting demands and tailor their products and services to effectively meet the needs of a diverse consumer base.

The Loyalty Game: Key Strategies Driving Brand Success

In the realm of loyalty, a brand’s success hinges on consumers’ consistent engagement with its programme and decoding the best loyalty strategy to increase consumer connection. A well-considered proposition – one that incorporates a compelling call to action, encourages active interactions, and directly addresses consumers’ pain points – helps boost customer retention and captivates newcomers, fostering deeper engagement.

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