Across the forecast period, retail volume sales are set to remain stagnant, possibly declining, as most consumers who use concentrates on a regular basis (such as soda maker owners) will continue to use them at the same frequency, if not less often. Busier lifestyles and schedules will deter many consumers from attempting to make their own beverages with concentrates, instead looking to purchase RTD soft drinks.
Due to the relative novelty factor, easier transportation and storage of powder concentrates, the potential for this product is higher than that of liquid concentrates. This is especially the case due to recent product launches, including Water Drop or the Isostar energy drink concentrate.
As the economy is expected to recover slightly over the forecast period, premiumisation and a focus on innovative, functional or hybrid products are set to be seen. Consumers will show interest in products that support health, wellness, and fitness, such as sports or functional drink concentrates, as well as low-/no sugar options.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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