Liquid concentrates are expected to experience modest but stable growth in the forecast period, driven by the introduction of perceived healthier formulations with reduced sugar content and increased fruit content. Strong players in this category are anticipated to intensify their promotional efforts through new product launches, flavour experimentation, and heightened visibility in modern retail channels.
Modern retail channels are projected to remain the primary distribution channel for liquid and powder concentrates. The expansion of discounters is expected to organically increase the distribution of these products through this channel, potentially fostering the growth of private label brands in this category.
Local manufacturers are poised to retain their dominant position in concentrates during the forecast period. Their adaptability in reformulating products to align with NETA taxation and consumer demands, coupled with their established brand recognition and extensive distribution networks, will continue to provide them with a competitive edge.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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