Within soft drinks in Nigeria, concentrates are experiencing sluggish growth, especially in liquid form, facing intensified competition from cost-effective ready-to-drink juices. However, powder concentrates drive growth in the area due to consumer preference attributed to better preservation amidst the country's inconsistent electricity supply.
Anticipated growth in off-trade value sales for concentrates presents a dichotomy. While liquid concentrates, with a longer-standing presence and larger consumer base, has substantial ready-to-drink volume and value, powder concentrates are growing faster.
The primary challenge to forecasted growth lies in competing alternatives. Innovative products from rival brands, potentially challenging existing concentrates with competitive pricing, could impede market expansion.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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