Sales of concentrates as a whole are predicted to continue recording stable growth in off-trade volume terms, albeit from a low base. Despite its reputation for offering value for money, concentrates is projected to remain a niche area compared to carbonates and bottled water, due to low levels of interest from consumers.
The health and wellness trend is likely to continue growing and will likely have a growing influence on purchasing decisions, with Vietnamese consumers expected to pay more attention to their sugar intake. As a result, the health and wellness trend will likely encourage players to introduce new healthier products like those being offered by the new Blendy brand.
The distribution of concentrates is dominated by small local grocers but it is expected that like with most soft drinks there will be a further shift online over the forecast period as locals become increasing familiar with the value and convenience of shopping through e-commerce. The strong development of retail e-commerce in Vietnam means it is becoming easier to purchase concentrates online, with players often running attractive promotions such as discount campaigns and free shipping to attract sales.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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