Off-trade volume sales of concentrates are expected to register steady, albeit modest growth during the forecast period. As in other areas of the soft drinks market, the category will be impacted by the health and wellness trend, with reduced sugar and sugar free offerings likely to proliferate, moving forward.
Concentrates is a relatively small category within soft drinks, with few many players participating in the market. This leaves scope for further investment in new product development, in order to stimulate demand.
While the main international players in concentrates are generally more interested in investing in other more profitable areas of their portfolios, smaller players in liquid concentrates seem to be more open to targeting current consumer needs, such as the desire for healthier choices and more exotic flavours. For instance, several new flavours like Thai milk tea, cola, melon, and brown sugar have been developed that are suitable for those following a keto diet as well as those people who are looking for zero calories/zero sugar soft drinks.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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