Despite the removal of the tax on sweetened beverages, concentrates is not expected to post positive growth in 2023. Moreover, the market is expected to continue to register decline throughout the forecast period, as these products are not in line with the increasingly influential health and wellness trend, and locals do not like giving them to their children, as they are perceived as unhealthy.
The high sugar content of liquid concentrates is a prominent concern for consumers, as there is increasing publicity surrounding sugar’s part in the development of a wide range of health problems. However, consumers are also becoming increasingly concerned about beverages that are not in line with the natural trend, containing artificial sweeteners, colourings, flavourings and preservatives, which also counts against several liquid concentrates products, including reduced sugar options.
Despite its high prices, and negative press surrounding its price rises, Osem is expected to remain the market leader in concentrates in the forecast period with its vitaminchik brand. Local consumers prefer to purchase brands that they enjoy, despite high prices.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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