Off-trade volume sales of concentrates look set to increase at a modest but steady pace throughout the forecast period, with the powder and liquid categories both projected to record consistently positive results in this respect. Together with traditional consumption habits, the value-for-money proposition of these products will help to sustain demand, particularly while high inflation continues to stretch household budgets in Egypt.
Over the forecast period, concentrates is expected to witness limited innovations when it comes to the product itself. However, manufacturers may continue to launch health-oriented products in an effort to keep pace with changing consumer preferences.
Major players are expected to focus on using promotions to drive sales within the category, with the aim of attracting more budget-conscious consumers and reviving the concentrates category. In 2023, Vitrac ran a gift promotion on its mango juice concentrates that offers consumers a gift cup with every purchase.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
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