Concentrates in Kenya

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Concentrates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Concentrates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Concentrates in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Concentrates in Kenya?
  • To what extent are health considerations impacting consumption of Concentrates in Kenya?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Kenya?
  • Which are the leading brands in Concentrates in Kenya?
  • What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
  • How are products distributed in Concentrates in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Concentrates in Kenya - Category analysis

KEY DATA FINDINGS

Easing of the pandemic and health concerns subdue demand for liquid concentrates
Appeal of powder concentrates continues to dwindle
Milly launches new Picana range made with real fruit pulp
Unit volume sales of liquid concentrates set to decline steadily
Manufacturers expected to focus on developing new health-oriented products
Concentrates producers will continue working to improve sustainability credentials
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 2 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Soft Drinks in Kenya - Industry Overview

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments.
Foodservice vs retail split.
What next for soft drinks?
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Concentrates

  • Liquid Concentrates
  • Powder Concentrates

Concentrates

This is the aggregation of liquid concentrates and powder concentrates.

See All of Our Definitions
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This report originates from Passport, our Concentrates research and analysis database.

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