Despite the World Health Organisation declaring the pandemic to be over in 2023 large numbers of Australians continue to work from home and this is projected to help sustain strong demand for headphones. Alongside this, the rising consumer demand for noise cancellation features and technological advances is expected to fuel the growth of wireless headbands over the forecast period.
TWS earbuds is expected to remain the largest and most dynamic area of headphones over the forecast period with these products seen to be the most convenient and discreet option when on the move or taking part in exercise. Substantial advances in technology are expected to pave the way for innovative designs and more advanced features over the forecast period.
Many Australians still prefer to shop for headphones in person, especially when looking for premium options. However, since the pandemic there has been a significant shift in shopping behaviour with the restrictions imposed in response to COVID-19 forcing retailers and manufacturers to invest in the online channel.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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