After years of product evolution empowered by manufacturers’ research and development (R&D) efforts, as well as consumers’ feedback, TWS earbuds have grown to become the dominant format of wireless headphones – as well as the backbone for the category’s future growth in China. Consumers in China are increasingly using TWS buds as all-day earphones, meaning these gadgets are used not only to listen to music but also during conference calls on-the-go.
The Chinese government concluded its hard-line zero-COVID-19 policy toward the end of 2022, after a year of sporadic eruptions of cases across the country, which marked an abrupt change hugely impacting China’s macroeconomic environment. As the country gradually returns to normal, outdoor and interpersonal activities have seen growing intensity which, in turn, especially benefits prospects for wireless headphones designed for sports and fitness scenarios.
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Understand the latest market trends and future growth opportunities for the Headphones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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