Overall headphones is set to see continued strong although slowing retail volume growth over the course of the forecast period. Demand will continue to be driven by TWS earbuds, which is entering the mainstream in terms of audio equipment.
One of consumers’ enduring complaints about TWS earbuds is sound quality. Some audio enthusiasts claim that the wireless nature of earbuds negatively impacts the sound quality, as the wireless transfer of audio makes the sound unstable.
Despite the continuous launch of TWS earbuds with new and improved features, geopolitical and economic uncertainties are contributing to concern about spending amongst some consumers, and they are therefore likely to look for products offering value for money. Therefore, in 2023, Xiaomi launched its Redmi Buds 4 Pro and Redmi Buds 4 Lite in South Korea.
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Understand the latest market trends and future growth opportunities for the Headphones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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