TWS earbuds is expected to continue dominating retail volume sales of headphones in the United Arab Emirates over the forecast period, gradually replacing traditional wireless earphones. This shift is being driven by several factors, including the convenience and portability of TWS earbuds, which offer a compact and cord-free design, thereby appealing to consumers who prioritise freedom of movement and ease of use.
Over the forecast period, smaller and alternative players are expected to enter TWS earbuds in the United Arab Emirates, to offer more competitive prices that target the mass segment. Alongside these new entrants, established brands, such as Xiaomi and Huawei, are set to expand their presence in TWS earbuds.
The landscape of headphones in the United Arab Emirates is expected to become increasingly competitive over the forecast period, with a focus on affordability. Brands such as Sony and JBL are anticipated to offer a wider range of affordable options to cater to budget-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Headphones industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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