The period of strong growth seen during the COVID-19 crisis is likely to be over, with headphone volume sales expected to decline slightly over the forecast period. The unpopularity of wireless headphones and wireless earphones is expected to a major reason for the decline in sales, as these categories are expected to contract significantly over the forecast period.
As prices of newly released premium headphones tend to be high, consumers are starting to push back, as seen by their waning interest in purchasing these extremely highly priced products. Consumers, generally, are interested in premium headphones and are willing to pay a fair price.
As consumers are demanding premium headphones, manufacturers are expected to offer a wider range of premium options, including more affordable products. Apple is diversifying and is expected to bring out AirPods Lite, which is at the lower end of the premium segment, whilst also investing in its usual AirPods and AirPods Max, which command very high prices.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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