Headphones is projected to continue recording healthy growth over the forecast period in retail volume terms. Although growth is projected to be slower than that seen over the review period this is largely down to the greater maturity of the category with growth coming from a higher base.
TWS earbuds is projected to remain the largest and most dynamic category over the forecast period, in retail volume terms. While mass TWS earbuds will remain the preferred option due to their greater affordability, premium TWS earbuds will likely be the first choice for a lot of consumers.
Since the category still has plenty of room for growth, more players will likely look to take advantage of this potential. While headphones is currently dominated by strong international brands such as Sony, JBL and Philips, local players are expected to gain ground over the forecast period having already established a footprint in many of the most promising areas of consumer electronics, including smartphones.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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