As the number of players increases and the number of products in TWS earbuds rises, there will need to be differentiation by brands to raise their profile and attract consumers. As previously stated, bipolarisation to the mass and premium segments is still ongoing.
E-commerce has seen growth in its share of distribution in headphones, and this is likely to continue in the forecast period. Headphones is one of the categories with the highest share of sales via e-commerce within consumer electronics, along with wearable electronics and computers and peripherals.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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