TWS earbuds and premium wireless headbands will continue to drive growth of headphones over the forecast period. These products have performed well even when the economy has been faltering and with the economy predicted to improve over the forecast period, due to the new government’s actions on stabilising the economy, this bodes well for both TWS earbuds and premium wireless headbands.
Technological advancement and further innovation in sound cancellation over the forecast period will stimulate further increases in demand for TWS earbuds. There will also likely be increased competition and this should keep a rein on retail prices.
Offline stores will continue to be the dominant channel in sales of headphones due to consumers perception of importance in seeing, touching, and testing such products before buying. However, e-commerce is likely to grow in importance during the forecast period as a growing number of local consumers will become comfortable with online shopping and the expansion of 4G and 5G networks will make this faster and more convenient.
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Understand the latest market trends and future growth opportunities for the Headphones industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Headphones industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See All of Our DefinitionsThis report originates from Passport, our Headphones research and analysis database.
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