Insecticide coils have traditionally enjoyed popularity in Kenya as a useful method of warding off mosquito infestations in households. However, their use has been increasingly limited to rural areas as new product developments and innovations led to the availability of a vast array of modern options, such as spray/aerosol home insecticides and electric insecticides (wall plugs) in retail stores in the country.
As a category, insecticide coils has tended to witness weak new product development, since the demand for such options comes largely from lower-income consumers in the country. However, this situation is predicted to improve in the forecast period as manufacturers are set to produce insecticide coils that emit no smoke and are scentless and biodegradable, in order to meet changing consumers' needs with regard to home insecticides.
Retail e-commerce witnessed a strong boost in line with the retail restrictions of the COVID-19 pandemic, and it continued to emerge as a significant channel in home care, including home insecticides, over the remainder of the review period. However, e-commerce's retail value share remained low in home insecticides, and in single-digits in home care overall, as many consumers could not access online payment methods or afford brand prices or the delivery charges.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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