Climate change is expected to continue to create potential for the appearance of new species of mosquitoes and other bugs and insects in Portugal. This is likely to have a positive impact on future sales of home insecticides and to generate a need for continuous innovation.
Efficacy is a key factor in product choice in the home insecticides category and in generating brand repurchase loyalty. Innovation and new product development will demand high levels of investment in order to address the new types of mosquito set to appear in the country due to climate change, as well as the fact that the frequency of international travelling is set to bring new types of bugs and insects.
Due to the high costs of innovation and new product development, as well as strict regulations relating to the products allowed within the category, small companies are in a very difficult position as they look to compete with major players in the market. On the other side, the private label segment is expected to deepen its penetration and increase its promotional activity in order to attract consumers.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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