The demand trends in home insecticides are expected to see all categories post positive retail volume growth through the forecast period. Similarly, rising ecological trends are inspiring consumers to move away from chemical-laden to more natural formulae.
Insecticide coils is projected to register the fastest retail volume CAGR over the forecast period, albeit from a low sales base as it is very undeveloped as a category. Nonetheless, these products are expected to be more visible in the retail channel, while more brand owners are set to enter this category to differentiate their offer through a more unusual product type for the local market.
Climate change and deforestation are expected to destabilise the insect population, with some new species predicted to emerge. Meanwhile, Romanian consumers are already facing shorter winters and hotter, longer summers, which increase their exposure to insects.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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