Home insecticides is set to record both positive retail value and volume growth across the forecast period. However, due to price stabilisation, value growth will not see the heights noted in 2023.
As demand grows, new players, brands and products will likely enter the market across the forecast period. Private label offerings are also anticipated to develop a stronger presence on the landscape, focusing on creating formulations with higher concentrations of DEET - known for its effectiveness in repelling insects.
New product development is anticipated to introduce stronger and more effective formulas, such as a higher percentage of DEET. More brands are also expected to develop their products to meet the growing demand for protection from these pests, with marketing likely to prey on consumer fears and phobias.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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