Home Insecticides in Turkey

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Home Insecticides industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Insecticides in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Insecticides in Turkey?
  • Which are the leading brands in Home Insecticides in Turkey?
  • How are products distributed in Home Insecticides in Turkey?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
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Home Insecticides in Turkey - Category analysis

KEY DATA FINDINGS

An increase in the mosquito and insect population positively impacts sales
Electric insecticides saw the highest growth, driven by ease and convenience
Johnson Wax and Eczacibasi remain the leaders in home insecticides
The rate of retail volume growth is set to slow down across the forecast period
Electric insecticides drive growth, while insecticide baits record volume declines
Johnson Wax and Eczacibasi retain the leads as private label expands
Table 1 Sales of Home Insecticides by Category: Value 2018-2023
Table 2 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value2018-2023
Table 4 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 5 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 6 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

Home Care in Turkey - Industry Overview

Home care in 2023: The big picture
2023 Key trends
Competitive landscape
Retailing developments
What's next for home care?
Table 8 Households 2018-2023
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Home Insecticides

  • Electric Insecticides
  • Insecticide Baits
  • Insecticide Coils
  • Spray/Aerosol Insecticides
    • Foggers/Bombs
    • In-Home Insect Repellents
    • Moth Proofers
    • Other Other Home Insecticides

Home Insecticides

This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Insecticides research and analysis database.

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