Over the forecast period, sales of home insecticides are expected to continue recording an ongoing retail decline despite an improved economic situation. The consumer base for these products is declining, as they are increasingly regarded as unnecessary and potentially harmful due to the toxicity of their active ingredients.
The leading players in home insecticides are expected to maintain their very strong positions in the category throughout the forecast period, with the reputation that their products have for quality and efficacy set to continue inspiring high levels of consumer loyalty. However, growing price sensitivity will inevitably encourage less affluent consumers to turn their attention towards cheaper types of home insecticides, including private labels and less well-known brands offering economy options.
The forecast period is expected to see the retail distribution of home insecticides continue to be dominated by modern chained grocery retailers, with supermarkets and hypermarkets almost certain to continue accounting for one-half of category sales. However, discounters is expected to be the most dynamic retail distribution channel for these products during the forecast period.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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