Laundry care is expected to continue growing in retail volume terms, albeit at a slower pace than was seen during the review period. The only exception will be bar detergents and hand wash detergents which have been cannibalised by other contemporary laundry care products that offer better efficacy in terms of stain removal.
Pre-wash spot and stain removers is set to witness strong growth over the forecast period as consumers seek out convenient and easy cleaning solutions. There has been a notable increase in the efficacy of these products over the review period, and this will attract further consumer interest in the upcoming period.
Liquid tablet detergents are expected to be one of the fastest growing products in retail volume terms over the forecast period. Demand will continue to rise following innovation and new product development activity on the part of leading category players.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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