The trend seen in laundry care in 2023, with slightly falling retail volume sales and solid growth in current value terms, is expected to continue throughout the forecast period in Hong Kong. Due to the long periods of humidity and heat in Hong Kong, local consumers focused on buying products with antibacterial functionality in laundry care even before the pandemic.
International brands are expected to continue to be more popular than local brands in the forecast period. Kao is set to perform well in Hong Kong due to the presence of strong online retailers such as HKTVmall, while Don Don Donki has continually shipped Japanese products to the local market, which have proven to be popular with consumers.
The proposed increase in electricity prices by the local government, alongside the intense competition in concentrated liquid detergents, is leading manufacturers to proactively market their exclusive value-added product features, such as washing at lower temperatures to save energy costs, which appeals to consumers. Meanwhile, consumers are starting to understand the significance of sustainability and environmental protection, and are starting to express their concerns over harmful ingredients.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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