In the dynamic marketplace of Singapore, where consumer preferences are ever-evolving, producers of concentrated powder detergents must navigate a challenging terrain marked by a discernible and steep decline in sales. This shift in consumer behaviour can be attributed to a confluence of factors that collectively contribute to the waning popularity of concentrated powder detergents in the city-state.
As the industry grapples with the impact of inflation on product prices, major household brand manufacturers are seeking a delicate equilibrium between preserving profit margins and upholding their corporate commitments to sustainability. One avenue for achieving both objectives involves promoting the use of liquid tablet detergents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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