The circular economy is expected to gain ground in the coming years, driven by the likes of FreeMet and Empresas Demaria. Both players prioritise sustainability and the environment, offering products in refillable packaging as a more affordable alternative to traditional options.
Standard power detergents is expected to register the weakest growth in retail volume terms within laundry care over the forecast period. This poor performance is due to the increasing use of liquid detergents at the expense of powder formats.
Local consumers are becoming increasingly concerned about the environment and this trend is boosting the development of new laundry care products with many new ventures. In 2023, Bulle, developed by John Geek SpA, was launched.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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