Although the landscape faced declining sales in 2023, laundry care is an essential, everyday product for consumers in Ireland. As such, once price stabilisation occurs across the forecast period, retail volume growth is set to return, albeit at a low level.
Liquid fabric softeners is set to showcase a negative performance over the forecast period. The growing usage of liquid detergents leads to a decline in softeners, as many consumers consider liquid detergents to offer softening benefits.
Consumers are expecting companies to do more to reduce their carbon emissions and energy usage, and to give back to the communities of which they are a part. As such, companies will innovate to stay ahead and embrace sustainability in their consumer and customer strategy.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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