Consumers will continue to move away from traditional powder detergents in favour of concentrated liquid detergents, with the latter benefiting from increasing premiumisation, as producers maintain their focus on developing more advanced offerings. These will incorporate other aspects of laundry care (besides basic cleaning) such as softening and stain removing properties, or additives that enable easier ironing, for example.
The forecast period will likely see the entry of a variety of new scent boosters (included under other laundry aids), as manufacturers tap into the health and wellness trend. With the movement towards all-in-one liquid detergents, which reduce the need for fabric softeners, consumers are increasingly increased in long-lasting fragrances, rather than the softening aspect.
An increased focus on sustainability on the part of both consumers and manufacturers is likely to have an impact on laundry care over the forecast period. Players will continue to flex their environmental; muscles through the development of products that use less water in the manufacturing process, such as concentrated offerings, which also often have the twin benefit of providing cost savings in comparison to standard products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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