Whilst we note that automatic laundry care is currently dominated by professional laundry services, with low demand in consumer household terms, there may be a more optimistic outlook ahead. Laundry by hand remains the main modus operandi in Cameroonian households, nevertheless, and despite the subcategory's niche nature, a conspicuous trend is emerging, indicating a growing interest in automatic laundry solutions – albeit, among higher-income consumers.
Small pouch formats of handwash detergents will remain popular over the forecast period, with 25g to 35g being the most desirable option. Smaller formats suit lower-income consumers, who tend to purchase products as they need to use them and live on a day-by-day basis.
In terms of laundry care types, powder laundry care detergents are expected to maintain their prevalence, with handwashing remaining a major factor – despite the gradual rise of washing machine possession. Powder detergents have historically been more popular and commonly used in Cameroon, compared to liquid detergents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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