Over the forecast period, moderate growth is expected in laundry care, as this is a largely mature market and strong price competition will make it difficult for players to grow value sales further. Liquid tablet detergents will likely be the best performer with more developments expected, notably in terms of the formula with, for example, more plant-based ingredients.
Sustainability will likely remain a very important topic for consumers, manufacturers and retailers in the forecast period. Products’ formulae will continue to be updated to be more sustainable - containing fewer microplastics, for example.
The growing focus on sustainability is also likely to influence packaging developments during the forecast period. In particular, there is an emphasis on reducing plastic waste in Switzerland.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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