Demand for plant-based dairy products is expected to decline in retail volume terms over the forecast period. Besides the category’s maturity, growth will be impacted by tough economic conditions, which will lead consumers to increasingly prioritise value-for-money products.
Veg of Lund, the potato milk company, has announced a partnership with plant-based meat company Haofood, with plans to introduce potato milk products under the DUG brand in the Chinese market by early 2024. Veg of Lund first introduced DUG through premium supermarket Ole's in 2021 and its partnership with Haofood will allow it to scale up its retail sales by leveraging the former’s distribution capacity.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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