While the performance of plant-based dairy in Japan is expected to remain positive in retail current value terms in the forecast period, volume sales are set to see a marginal decline. This is largely due to the decline expected for soy drinks, impacted by both the maturity of the category and inflationary pressure, which is leading some consumers to cut their spending on these products.
Within plant-based dairy, other plant-based milk is likely to be a dynamic category over the forecast period, driven by the ongoing health trend amongst consumers. Thanks to increasing media coverage of the health benefits of such products, they will continue to increase in popularity, with COVID-19 having created heightened concerns around health, and consumers paying more attention to what they eat.
Other plant-based milk is expected to enjoy a positive performance in foodservice volume terms over the forecast period. The foodservice channel is set to account for over 30% of overall volumes of other plant-based milk in 2023, and is expected to gain further share.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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