Awareness of environmental and animal welfare issues is growing significantly in Saudi Arabia. Consumers with an ethical focus are looking for environmentally friendly products and raising concerns about animal welfare.
Health conscious consumers in Saudi Arabia usually live in the big cities such as Riyadh and Jeddah and the Eastern Province. These are the key consumers supporting and following the plant-based trends, while the rest of the country’s population, especially in rural areas, is generally not aware of the development of the health and wellness trend.
Manufacturers will need to increase their investment in marketing and education to help improve awareness about the benefits of plant-based diets, with many consumers still being unfamiliar with the benefits of switching to a plant-based diet. These efforts should help plant-based dairy to deliver healthy growth in retail volume terms over the forecast period, although it is still likely to remain a relatively niche area of the overall dairy products and alternatives market in Saudi Arabia.
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Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See All of Our DefinitionsThis report originates from Passport, our Plant-based Dairy research and analysis database.
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