With inflation in Australia expected to gradually ease over the forecast period, albeit fairly slowly, the role of hypermarkets is set to shift once again. Typically, local consumers have been reducing their spending in stores such as Kmart and Big W, as they are mainly associated with discretionary and non-essential goods.
Big W has announced that it aims to stop selling its soft plastic bags at cheaper price points and start replacing these options with paper bags, which are already offered by leading supermarkets such as Coles and Woolworths. The new bags will be FSC approved and made from recycled material.
Although e-commerce in Australia had a strong year in 2022, sales growth, particularly grocery e-commerce, notably slowed in 2023, impacting online sales via many retailers. However, major hypermarket chains, including Kmart and Big W, have been attempting to improve their online services as many local consumers are now more confident placing orders for a variety of goods, including groceries, via e-commerce since the pandemic.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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