Supermarkets and discounters witnessed greater innovation and consumer interest towards the end of the review period due to rising prices and consumers prioritising food rather than purchasing appliances and electronics. Hypermarkets’ sales are expected to continue to grow for another year, although at a lower rate than hard discounters; however, stagnation is anticipated in terms of outlet numbers and constant value terms for the forecast period as a whole.
Although all the major retailers already have e-commerce channels, further investment is expected over the forecast period in order to integrate different digital experiences without competing with physical stores to offer a seamless experience. An example of this integration would be the possibility for a customer to make a purchase through the online store, track their order via WhatsApp, and then be able to collect it from a physical store.
The shopping experience is becoming an important differentiating factor for consumers when it comes to purchasing decisions, and this will continue over the forecast period. While Éxito promotes different events in store, Alkosto uses social media enthusiasts (Tik Tok) as communicators of its “secret store”, an outlet where consumers can find refurbished appliances at affordable prices, like on Amazon Renewed.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!