The number of hypermarkets in South Africa over the forecast period is set to steadily rise, driven by improvements in economic conditions, which will boost investment confidence among leading operators. The channel’s performance will also benefit from lower inflationary pressures to encourage spending on non-discretionary goods and bulk grocery purchases.
Digitalisation will likely remain the ultimate means of convenience used by hypermarkets to become more accessible to their target audience. The trend will be supported by the momentum gained by on-demand delivery services such as Checkers Sixty60, the synergy created by Massmart's acquisition of One Cart in 2021, and strategic partnerships signed between Pick 'n' Pay Retailers and Mr D Food.
As the landscape of hypermarkets comprises a limited number of operators in South Africa, differentiation through strategic positioning has been used by retailers to reach their target audience. For instance, while Pick 'n' Pay Hypermarket and Checkers Hyper have been expanding their fresh food offerings to attract wellness-focused consumers, Game’s turnaround strategy included limited offerings to packaged food while expanding shelf space for affordable DIY and clothing items in 2020.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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