As the new owner of Giant, Macrovalue is set to undertake significant rebranding and transformation. The player aims to move away from the typical hypermarket identity and reposition Giant outlets as Giant Malls.
The number of convenience stores is expected to continue increasing at a rapid pace over the forecast period and this will intensify the competition with hypermarkets as sales become fragmented and more consumers turn to the convenience of smaller stores closer to home. While convenience stores are not a direct competitor to hypermarkets traditionally due to their limited product offering and higher product pricing, as household sizes get smaller over the years this will provide more opportunities for convenience stores to expand.
Despite the competition, sales through hypermarkets are expected to be largely resilient throughout the forecast period, with these stores still holding strong appeal for some consumers - especially for larger families and those looking to buy in bulk. Hypermarkets can offer a one-stop location for a monthly or weekly shopping trip, while convenience stores mainly cater to those looking for a ready-to-eat meal, snacks, or to top up their supplies in between a trip to a supermarket or hypermarket.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!