Over the forecast period, no new players are expected to enter Chilean hypermarkets due to the consolidated nature of the channel. Despite the positive outlook for hypermarkets, with the channel remaining attractive to many Chilean consumers through its competitive prices and wide product portfolio, there were no announcements by international players at the end of the review period to enter the competition, while no local players had announced any merger and acquisition activity.
Over the forecast period, the leadership of hypermarkets is set to continue to depend on players’ efforts to increase the products offered and their ability to position themselves as the places where most consumers will find the options they are looking for. Therefore, an increasing number of brands will look to innovate and capture consumers’ attention by offering new products, especially those that cater for specialised cuisines or eating preferences, such as vegetarians and vegans.
Hypermarket operators looking to reconnect with consumers and increase interactions have revamped their loyalty offerings in Chile, adding more engaging elements and increasing rewards. Towards the end of 2023, leading hypermarket chain, Hiper de Lider, launched new elements as part of its Mi Club scheme, where gamification allowed for the greater accumulation of points.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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