Despite the positive performance of hypermarkets in 2022 and 2023, discounters and warehouse clubs outperformed the channel within the UK. This was largely driven by the elevated number of price-sensitive consumers and the overall lower-cost products offered by the two highly dynamic channels in recent years.
Over the forecast period, operators of hypermarkets will be searching for ways to improve sales and share within overall grocery retailers. As discounters is expected to remain a more popular channel for price-sensitive customers and convenience retailers more appealing for time-pressed consumers who increasingly seek comfort and accessibility, players within hypermarkets are anticipated to place a strong emphasis on the customer experience.
Despite retail value sales increasing for Morrisons hypermarkets (Wm Morrison Supermarkets Plc) in 2023, the brand remains the smallest in the channel with declining value share during the year. In January 2024, it announced an agreement to sell 337 of its forecourt retailers to Motor Fuel Group (MFG), with plans to invest the proceeds from the transaction in its grocery offering.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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