Hypermarkets in Turkey

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Hypermarkets industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hypermarkets in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hypermarkets in Turkey?
  • Which are the leading retailers in Hypermarkets in Turkey?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Hypermarkets in Turkey - Category analysis

KEY DATA FINDINGS

Further increase in constant value sales in 2023
Migros continues to dominate
Hypermarkets stall expansion
Slower growth than over review period
Larger and more varied selection of imported and premium products remains a key pull for hypermarkets
Private label plays a bigger role
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 4 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 5 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 6 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Retail in Turkey - Industry Overview

Retail in 2023: The big picture
Healthy demand for luxury goods
More subdued value growth for e-commerce
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Black Friday
Ramadan (Eid al Fitr)
Table 8 Sales in Retail by Retail Offline vs Retail: Value E-Commerce2018-2023
Table 9 Sales in Retail by Retail Offline vs Retail: % Value Growth E-Commerce2018-2023
Table 10 Sales in Retail Offline by Channel: Value 2018-2023
Table 11 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 12 Retail Offline Outlets by Channel: Units 2018-2023
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 14 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 18 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 20 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 23 Non-Grocery: Value Sales, Outlets and Selling Space: % Growth Retailers2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 28 Retail GBO Company Shares: % Value 2019-2023
Table 29 Retail GBN Brand Shares: % Value 2020-2023
Table 30 Retail Offline GBO Company Shares: % Value 2019-2023
Table 31 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 32 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 33 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 35 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 36 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 42 Forecast Sales in Retail by Retail Offline vs Retail: % Value Growth E-Commerce2023-2028
Table 43 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 45 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources

Hypermarkets

Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.

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This report originates from Passport, our Hypermarkets research and analysis database.

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