The focus on sustainability, local production, and health and wellness continued to develop in 2023 with Italians becoming increasingly knowledgeable and savvy shoppers. As a result, key players such as CONAD will likely continue benefiting from offerings like its Sapori&Dintorni line.
The number of hypermarkets in Italy is unlikely to increase significantly over the forecast period with the channel already having an established presence across most parts of Italy. The large size of these outlets makes it expensive and difficult to find new locations to open hypermarkets, while the trend towards smaller format stores is encouraging retailers to adjust their strategies, especially given the rise of e-commerce.
Hypermarkets are expected to increase their focus on developing omnichannel strategies over the forecast period as they look to maximise their sales opportunities in an increasingly digital world. Alongside offering e-commerce and services such as click and collect players are also likely to explore other innovations such as touchscreens where consumers can browse products and make orders, self-scan checkouts, and QR codes to allow consumers to access more information about the products they buy.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See All of Our DefinitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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